Hello!
I’m Selina Li
Designing complex fintech experiences that drive growth, build trust, and protect millions of users.
- Product Designer @ADP (opens in a new tab)
- Based in Boston, MA
- 5 years in fintech and consumer-facing products
Selected work
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Partial Direct Deposit
Designing Flexibility into Payroll
64% conversion and a design patent
View case study -
Card Order Status
Where’s My Card? Solving the Waiting Game
80% drop in service calls
View case study -
The Native Mobile A11y Guidebook
Scaling accessibility by design
Mobile accessibility guidance where none existed
View case study -
The Smart Grocery Solution
From List to Aisle: Rethinking Grocery Runs
Led design as product owner, shipping a working MVP with developers in 3.5 months
View case study
Looking to collab?
If you're looking for a product designer who is deeply passionate about creating inclusive, user-centered experiences, I'd love to connect!